Seth is a marketer and non-business readers might think they would have no interest in what he has to say. Beside his marketing savvy what I like about Seth is his humanity and philosophy.  He has a great sense of humor, a terrific instinctual understanding of people and what they need and like, and what motivates them. He is practical not pretentious at all, speaks to you with respect and offers what I see as truly practical advice applicable in business and life. Seth incorporates social justice in his marketing practices.

I like Seth’s latest ideas about tribes. He suggests in order to do business well you need a group of followers who like you, trust you, and are able to count on you for quality and responsiveness. He reiterates the importance of quality not quantity.  I think this is particularly true in today’s world, where so many people are beside themselves about poor customer service and lack of authenticity and quality in products. To my way of thinking this relates to all aspects of life, not just business. 

For example some people pride themselves on have so many friends. But how many of these friends could they call in the middle of the night if they were in trouble?  If you have 2 or 3 people that you can count on like this, you are both lucky and have probably worked hard at those friendships.

Seth sees Jacqueline Novogratz as a “tribe” leader.  Jackie has started Acumen Fund to build businesses that contribute solutions to the problems of world poverty. If you haven’t read the Blue Sweater you should.

I also like Seth’s style in blogging and think I am going to try to use it as a model for shorter, more frequent and more personal thoughts and opinions about issues about mental health and social justice that are important to me.  Let me know what you think.